A little about branding book spines for DIY Indie Authors

Thoughts on Entertainment, Writing

As an indie author on a shoestring budget, you may be wondering how you can make your print books look like they belong on your readers’ shelves next to the “big boy” books published with gobs of money and professional art departments behind them.

Using my Visual Arts BA powers and some slightly blurry photos of our booka nd DVD shelves, I thought I’d try to explain some of the elements of good spine branding. Spinal branding? Ouch. Sounds painful.

Let’s get started.

Spines of the AVATAR: THE LAST AIRBENDER DVD boxed sets

AVATAR: THE LAST AIRBENDER (Asian-influenced animated series)

Here’s the three-volume set of the marvelous fantasy cartoon series Avatar: The Last Airbender.

At the very top we have the logotype for the series itself, which any fan recognizes from the show’s intro sequence. But even if you’ve never seen the show, there’s a lotta info packed into that itty bitty logo: first, the Nickelodeon logo (in its signature orange) lets you know the station its from…and all that that implies (animation, kid-friendly, playful, positive energy).

Ah, Word! You and your quote smart unquote quotes!

Finally got smart and added in a new AutoCorrect rule in Microsoft Office 2010: replace —“ (which is what it loved to do to me, all the time) with —” (which will save me a lot of backspacing. In case you have this problem:

File>Proofing>Autocorrect Options (it’s a button near the top).

To make sure you’re getting left double quotes and right double quotes, use the Character Map to insert those marks in the appropriate fields.

Writing

(From a comment over at CoverCritics.com)

“I think this cover would not pass my test of imagining it with a title in an unfamiliar language. If you were to do that, would you still be able to tell anything at all about the nature, themes or even genre of the book?”

That’s a great idea. If everything about your book cover was the same (pics, typefaces) but the words were foreign/lorem ipsum, what assumptions would your viewer make?

Cool book cover design tip!

Indie Publishing Friends, Writing

My scary cat story epub validated on the first try!

Writing

To celebrate, I hereby post this Lego Batman gif, as tradition dictates.

Lego Batman using a batarang to hit a button on the FIRST TRY

I validate my epubs with the free program Pagina, which means I don’t have to command line anything. Drag, drop, cross fingers, DONE! Just make sure your Java is up-to-date.